South Africa Launches KISS Initiative To Transform Parks Into World-Class Tourism Destinations

The Department of Forestry, Fisheries and the Environment (DFFE) launched a new initiative, called the Kruger, Kirstenbosch-iSimangaliso Icon Status Strategy (KISS) to make the country's parks famous tourist destinations.

It aims to transform these iconic sites into world-class destinations that set high standards for conservation, education and sustainable tourism.

The DFFE Minister Dion George said the department will redesign each of the botanical and zoological gardens for the future including using advanced technologies, improving visitor experiences and adopting new conservation practices, SA News reported.

By modernizing infrastructure and using digital innovations, the goal is to make these destinations more accessible and engaging for all visitors, both local and international.

During a media briefing on his first 100 days in office, the minister noted that improving these iconic sites will encourage people to appreciate the country's environment more and strengthen South Africa's role as a leader in global conservation efforts.

"The KISS initiative will aim to create new jobs in the green economy and provide opportunities in fields such as environmental science, sustainable tourism, and wildlife management," the minister said.

He added, "By investing in training and capacity-building programs, we will empower local communities and foster inclusive growth from the ground up. Moreover, as South Africa prepares to assume the G20 Presidency next year, we see a unique opportunity to showcase these world-class sites on the global stage."

The minister mentioned that his department plans to hold important G20 meetings and international conferences at places like Kirstenbosch and Kruger National Park.

This will help position South Africa as a top destination for future global discussions on sustainability and conservation-driven economic development. Following the example set by his predecessor, the Minister has taken a strong stance against captive lion breeding.

He said that the process started by the previous Minister will continue. The Fair Industry for Lions, Leopards, Elephants, and Rhinos initiative, known as FILLER, aims to ensure a fair and sustainable future for the country's most iconic wildlife.

The minister said that the goal is to increase economic activity and create jobs in eco-tourism and conservation while protecting these magnificent animals for future generations.

The Minister also initiated a process to simplify the application for fishing licenses to help small-scale fishers and coastal communities.

"By removing bureaucratic barriers and streamlining procedures, we aim to make it easier for local fishers to obtain the necessary permits to operate legally and sustainably. This will empower individuals and small enterprises, promote inclusivity in the fishing industry and ensure that economic opportunities are accessible to those who need them most," George said.